
Home Valuation
Not an algorithm's guess. A considered opinion of value from someone who will walk your home, read your block, and show you the math.
Valuation request
Why not an instant estimate?
Automated valuation models average away everything that makes a Chicago home specific — the rebuilt garage roof deck, the north-facing living room, the two-flat next door that just converted. In a market this granular, the average is almost never your number.
Pricing strategy
Pricing is the single highest-leverage decision in a sale. Here is the thinking that goes into it.
01
A greystone on a one-way street with mature trees is a different property than the same house two blocks west. Automated estimates cannot see that; a walk-through can.
02
Showing traffic peaks immediately. A price that invites early competition almost always nets more than one that invites a slow reduction.
03
We model two or three preparation scenarios with expected net proceeds for each, so the spend is a decision rather than a hope.
04
If the first two weeks tell us something different, we act once and decisively — not with a series of small reductions that signal weakness.
Seller consultation
Most sellers begin talking to Paige six to twelve months before they list. That runway is where the money is made — in scheduling the right trades, timing the launch, and avoiding the improvements that never return their cost.